School of Video and Text Content "ProPiar"

In today's world, social networks are a powerful communication tool that develops at the speed of light: new applications, trends and ways of promoting content appear.

Project goal

"ProPiar" is a project designed to provide participants with two key opportunities: to hear "about PR" from invited well-known guest bloggers and SMM-niks, and also, under the guidance of specialists from the marketing and communication department, to try directly in practice to "pro-promote" the product in various social networks

Project description

In 2023, 22 students of Lviv University successfully completed the School. This year, the Traditional School of Video and Text Content "ProPiar" will take place in April in an offline format on the basis of the Ivan Franko National University of Lviv. The project is aimed at preparing students to work in the field of PR, in particular, to create video and text content for promoting brands and products.

The skills of competent copywriting and creative visualization help to interact with the audience most effectively in the age of digitalization. The course will be for the participants not just a way to spend time interestingly, but also an opportunity to experience the professions of a blogger and an SMM specialist. All doors are open to the brave, and we open ours to new knowledge and opportunities.

Львівський національний університет імені Івана Франка linklayers