Marketing and communication center

Welcome to the world of creativity and change! The marketing and communication department is an expert team that is ready to turn an interesting idea into an exciting and useful initiative. We believe that every project is an opportunity to tell a unique story and create an effective impact. Our approach is based on strategic planning, creative campaigns, digital influence, effective communication, analysis and optimization. We are here to make the brand of the University visible and known.

• develops a unified internal and external marketing strategy of the University;
• develops a system of qualitative criteria and quantitative indicators of the University's marketing activity, performs an analysis of image and advertising and information activities and proposes measures to increase its effectiveness;
• conducts marketing research of the external and internal market of educational services;
• conducts advertising campaigns of the University, monitoring their effectiveness;
• carries out strategic planning and effective compliance with the University's communication strategies;
• contributes to the improvement of internal communication between all units of the University through the use of existing and development of new ways of intra-university communication;
• provides measures to support and shape the corporate culture of the University;
• carries out measures to expand the presence of the University in the information space;
• develops a strategy for the development of social networks and web resources of the University;
• maintains official pages in social networks and fills the main website of the University;
• provides monitoring and analysis of all social networks and web resources of the University;
• carries out constant consulting work with the administrators of social network pages and websites of all units of the University;
• develops the main requirements and criteria for filling the websites of all the University's divisions, pages of departments and pages of teachers;
• develops rules for the use of the University's official symbols, corporate style and monitors their compliance;
• advises structural units of the University regarding the use of official symbols and creation of promotional materials;
• coordinates the preparation of information materials about the University, faculties, educational programs, structural units;
• together with other units produces promotional printed and souvenir products aimed at popularizing the University in society;
• organizes university-wide promotional and career guidance events;
• coordinates the University's participation in external events affecting the University's position on the educational market.